Innovative innovation indicators seek innovative business performance based on R & D investments, quantity of new products launched and quantity of patents. This ends up restricting the capture of innovation to sectors of the high-tech industry, labeling the low-tech sectors as non-innovators. As a technological base of the low-tech industry is mature, an innovation through the development of new products not passed in the same race that occurs in the high-tech sectors. However, it is not important for this, there is no innovation in these sectors, or it is not necessary. The low-tech industry accounts for about 90 percent of the economy in emerging countries, such as Brazil. From the above, the question is: how to capture an innovation in companies of low-tech industrial sectors? The project seeks to identify different ways of measuring an innovation in these sectors in order to assist and a public policy development company that aim at the economic development of the environments in which they operate.